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Why do you have a separate Ultimate Pursuits Web Site for Accesories?

Our main accessory wholesaler Madison has 100s of lines of cycling accessories. Far more than any one bike shop could possibly stock. To make these products available to you from a convenient local bike shop they have created an e-commerce web site for us. This site allows us to provide you with a wide range of items with the value and personal service that you would expect from a good local bike shop.

Who's behind Ultimate Pursuits?

Just one company, Madison. Madison is the UK's largest distributor of bicycle parts and accessories and on the fishing side, Madison owns Leeda, the UK's largest distributor of fishing tackle. Madison specialises in the distribution of branded cycle parts and accessories and fishing tackle to independent retailers.

Madison is a division of H. Young (Operations) Limited, registered office, Dominion House, Kennetside, Newbury, Berkshire, RG14 5PX H Young (Operations) Limited

What Cycle brands available from Ultimate Pursuits?

Cycle brands include, Shimano, Giro, Bell, Kryptonite, Finish Line, Park, Blackburn , DT Swiss, Profile Design, Rockshox, Aztec, Sigma, Elite, Mavic, Agu, Rema Tip-Top, Vistalite, Continental,Co-Pilot, Innovations, Buddy, Madison, Zefal, Bor Yeuh, Fi:z'ik, Grab On, Kalloy, M:Part, M:Wheel, Photon, Nutrak and Truflo. Bike brands include: Ridgeback, Rocky Mountain and Colnago.

What if I want to buy bikes and accessories together?

The bikes on our web site our processed through our e-commerce system and secure server. Accessories are purchased using the Ultimate Persuits secure e-commerce solution. For this reason bikes and accessories are held in separate shopping baskets and must be paid for separately. All items can be collected from us, or delivered to you.

 

Design Your Own Bike

New, Cheap and Bargain Road Racing Bikes - (De Ver Cycles London)

Looking for a top quality Colnago, Wilier, or Time bike or frame? Want to add top quality components? Want us to build it for you? Want to pay a fantastic price? Then our bike builder tool is what you are looking for. Just select one component from each of 9 categories, Frame, Handlebar, Groupset, Saddle etc and see the price and weight of your bike displayed before your eyes. Its on-line now so try it and see what you could save.

On-line Credit

We can provide competitive credit terms on many of the bikes that we sell. To apply simply contact us. Sample repayment rates are displayed with each bike.

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